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THE GURUS
and faces on the street...




Charles Romero, Charlie Romero, PublisherPublisher
Charlie Romero, charlie@gurureports.org

With a title like "Publisher," I get to wear many hats. I play the role of editor (barely), contributor, design and layout director, photographer, graphical designer, artist, web designer and about 20 other roles that always seem to need immediate attention at the most inopportune moments. No matter how hard the job, I'm happy to be involved, because of my undying love for all things automotive. My roots with Roadfly play a big role with getting Guru Reports launched and ready for presentation - today's Roadfly is home to a thriving automotive community that is driven by a common passion for automobiles, and I'd like nothing more than to see Guru Reports follow in Roadfly's footsteps. Just as Roadfly's vision includes delivering content that surpasses our audience's expectation, I fully expect Steve to drive and deliver Guru Reports content in a similar manner.



Steve Litscher, Editor-in-ChiefEditor-in-Chief
Steve Litscher, steve@gurureports.org

Those who really know me will tell you that I'm a habitual tinkerer. For as long as I can remember, I've always been fascinated with learning more about how things work. So, it only makes sense that I would become the founder and creator of thewaxtest.com - the website that started the Guru Reports. My job as Editor-In-Chief is to present you with information that is not only educational but entertaining as well. There's nothing worse than having to sift through pages and pages of endless techno-droaning, so it is my goal to make sure that our Special Reports are approachable and readable. Being a part of these special reports is a dream come true for a guy like me, and I sincerely hope that you enjoy and appreciate our efforts. When it comes to testing a product, I'm always the biggest skeptic, and I'll tell you the truth - even it if it flies in the face of conformity. We all work hard for our cash, and there's nothing worse than getting stuck with a product that doesn't work as expected.


Alan Riley, Executive EditorExecutive Editor
Alan Riley, alan@gurureports.org

Active community management is what brings the many elements of a successful community program together. At Guru Reports we orchestrate multiple community initiatives to improve interaction among participants. By living amongst our communities each day we're in a unique position to witness as well as participate in the interaction and conversations taking place. Within a community environment, on-line dialogue reflects how users genuinely feel about our products and services. We capture this rich information and mine this data to uncover customer insights to drive changes in product development, merchandising and many other offerings that touch our community members directly.




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